how to post a video on linkedin and why it's important to share your journey

In today’s digital age, LinkedIn has become a platform where professionals showcase their expertise, achievements, and personal stories through various forms of content. While posting videos is an effective way to engage with your audience and share your professional journey, there are several steps one should take to ensure the success of their video posts. This article will guide you through the process of posting a video on LinkedIn and emphasize the importance of sharing your unique experiences and insights within this professional network.

Preparing Your Video for LinkedIn

Before you upload your video to LinkedIn, make sure it meets the platform’s requirements. Videos must be no longer than five minutes in length and should be optimized for mobile viewing. It’s also crucial to include a clear call-to-action (CTA) at the end of your video, encouraging viewers to connect with you or visit your profile.

Choosing the Right Content

Choosing the right content for your LinkedIn video is as important as selecting the right video format. Here are some ideas:

• Professional Development: Share tutorials, webinars, or Q&A sessions related to your industry.
• Company Culture: Highlight your company’s values, mission, and culture through behind-the-scenes videos.
• Career Insights: Offer tips, advice, or motivational speeches to inspire your audience.
• Personal Stories: Share your own experiences, challenges, and successes to humanize your brand.

Posting Your Video on LinkedIn

Step 1: Prepare Your Video

Ensure that your video is well-prepared and engaging. Invest time in editing, ensuring clarity, quality, and a compelling narrative. Consider adding subtitles or closed captions if your video is in a language other than English.

Step 2: Post Your Video

Once your video is ready, log into your LinkedIn account and navigate to the “Post” section. Click on “Create Post,” select the type of content as “Video,” and then click “Publish.”

Step 3: Promote Your Video

To maximize engagement, share your video across other social media platforms like Twitter, Facebook, and Instagram. Use relevant hashtags, tag your audience, and encourage them to like, comment, and share your video.

Step 4: Engage with Your Audience

Respond promptly to comments and messages from your followers. Building a community around your content can help foster long-term relationships and increase visibility.

The Importance of Sharing Your Journey

Sharing your journey on LinkedIn not only helps in showcasing your expertise but also builds trust and credibility among your peers. By openly discussing your experiences, you create a platform for networking, collaboration, and mentorship. Furthermore, sharing your personal stories allows others to see the human side of your brand, making it more relatable and memorable.

Why Share Your Journey?

• Build Trust and Credibility: When you share your struggles and successes, you demonstrate authenticity and reliability.
• Foster Community Engagement: Openly discussing your journey encourages interaction and connection with your audience.
• Inspire and Motivate: Your personal stories can serve as powerful motivators for others facing similar challenges.
• Expand Your Network: Sharing your experiences can lead to new opportunities and collaborations.

Conclusion

Incorporating video content into your LinkedIn strategy can significantly enhance your online presence and impact. By following these steps and emphasizing the importance of sharing your journey, you can effectively leverage LinkedIn to grow your professional network, build credibility, and inspire others. Remember, the key to successful video posts lies in preparation, engagement, and authenticity.

Related Questions

1. How can I ensure my LinkedIn video stands out?

   • Make sure your video is high-quality, engaging, and aligned with your brand’s message. Use visuals and storytelling techniques to captivate your audience.

2. What types of videos work best on LinkedIn?

   • Videos that offer practical advice, highlight company culture, or share personal stories tend to perform well on LinkedIn. Ensure they align with your target audience’s interests and needs.

3. How often should I post videos on LinkedIn?

   • Consistency is key. Aim to post videos at least once a week to keep your audience engaged and interested in your content. However, avoid overloading your timeline; too many posts might dilute your message.

4. Should I use music in my LinkedIn videos?

   • Yes, using appropriate background music can enhance the emotional impact of your video and keep viewers engaged. Just make sure the music is royalty-free or licensed appropriately.